Job Hunt: Aim for less to land on more!
Is it possible that narrowing your job search emphasis will result in more interviews than applying for a variety of positions? That has been my experience as a career coach and resume writing services provider. Let me start with a business example, and then I'll tell you about a client of mine who had incredible results simply by narrowing her focus. When we collaborated with Squared Eye to remodel our website earlier this year, we made a huge decision: for the first time, we would clearly define our target demographic. We wouldn't make an effort to appeal to everyone. We'd create a website and copy that appealed to creative and technological workers. It was a little frightening — after all, half of our clientele were neither creative nor technically proficient. Was it possible that we'd lose them? Would we be able to get enough extra clients to make up for it if we did? The results have been released six months later. We are now attracting considerably more clie...