5 tips for writing a good LinkedIn summary
People often confuse resume summary with LinkedIn summary. But these two are very things. Both serve very different purposes. Also the amount of content that goes into both of them is different than one another. You can always consult a resume writer when in doubt.
In this blog we
are giving 5 tips for writing effective LinkedIn summary
1.
Establish your LinkedIn summary audience
Before you begin
writing it is very important to know who your audience is. There are some
pointers that will help you in knowing who your audience is:
a.
Getting the attention of potential employers or hiring
supervisors
b.
Recruiting new employees for your firm
c.
promoting your goods or services
d.
Increasing your network
You'll be able to
select how friendly or professional your writing tone should be, as well as
what vital facts you want to stress, once you've determined the primary
purpose.
2.
Pay attention to keywords
Before you begin,
conduct keyword research and include them in your LinkedIn summary to guarantee
that your profile appears when employers conduct keyword searches.
Keywords can be
found in a variety of areas, including:
a.
Job descriptions
b.
Job listings
c.
LinkedIn profiles of prominent people in your field
List keywords at
the bottom of your summary—much like tags on a blog post—to raise the
likelihood that your profile will appear in search results for a given term.
3.
Break up your writing
Nobody likes to
read a large block of text when they come to your profile. This logic also
applies to people who look at your LinkedIn profile.
When writing your
LinkedIn synopsis, keep the following in mind:
a.
Short paragraphs should be used to break up the
information.
b.
Keep your sentences short and to-the-point.
c.
Make lists with the information you've gathered.
d.
Allow for a lot of white space.
These techniques
make your LinkedIn summary more readable, as well as more intriguing and
enticing.
Know the right
technique from CV writers Canada.
4.
State your future ambitions
Regardless of the
main purpose of your LinkedIn summary, you should clearly describe your career
objectives. This allows your audience to gain a better understanding of you as
a professional, and if they're a recruiter, it allows them to assess whether
your goals coincide with those of possible employers.
5.
Include a Call to Action (CTA)
The goal of a
Call to Action (CTA) is to compel the reader to take action. When it comes to
LinkedIn, you're normally encouraging people who browse your profile to connect
with you.
A CTA is usually
a few sentences lengthy and begins with actionable verbs.
A CTA should
usually be placed near the end of your LinkedIn summary because it encourages
your viewers to interact with you rather than just leaving your page.
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